From the category archives:


Avoid Writing “Blind” Customer Case Studies

by John Spindler on January 27, 2011

Customer case studies, or customer success stories, can be outstanding marketing tools. Well-written, engaging case studies illustrate how your products or services helped a client solve a thorny business problem and boost your credibility in the eyes of prospects. But it isn’t always easy to convince a satisfied client to be the subject of a […]


I’ll admit it. I’m often looking around for new work. And since I write lots of customer case studies, I often scrounge through the websites of companies that regularly produce these success stories. They’re great marketing tools because the words of satisfied customers add big-time credibility to your sales efforts. Trouble is, I’ve found that […]